Social Media World Forum 2010

media_350It all looked like a proper conference. Walking into the Kensington Olympia Conference Centre on Monday this week, I was greeted by rows of booths; filled to the brim with marketing gimmicks, compulsory LinkedIn lanyards, iPhone twiddling yuppies and an atmosphere so thick with buzzwords you could slice it with a butterknife.

The Social Media World Forum seemed like an interesting proposition: ”Shaping the future of Social Media’. I was expecting a challenging, dynamic event filled with top SocMed minds, that would provide a sandbox for new ideas.