It’s Friday and we’ve got another great installment of Skimming the News coming your way! This week in the news, Facebook Ads in Q3 year-over-year increase cost-per-click(CPC) and revenue, publishers and media buyers both like native ads, Android’s new feature paves way for apps replacing web, and Apple revamps mobile ads with retargeting options.
In tips this week, 5 tips to realistically build a popular blog, 6 tools to jumpstart your video content marketing, advantages and disadvantages of HTML5 tools for cross platform mobile application development, and 10 tips for writing effective lists posts for your blog. Let’s dive into the stories:
It’s another happy Friday, everyone! In news, why precise interest targeting on Facebook and Native Advertising are a natural fit, a dummy’s guide to native advertising, Tumblr’s role in reversing Yahoo’s display ad decline, and why consumers don’t click on mobile ads. This week in tips, 5 suggestions for writing comments that build your blogging brand, 5 steps to creating a powerful content marketing strategy, tips for successful Facebook targeting ad campaign, and the dos and don’ts of building your brand through blogging….It’s Skimming the News!
TL;DR – Finding inspiration for great content can be a b*tch. Here are 5 tools to help you through the process.
We work with a lot of publishers and if there’s one thing that’s become painfully obvious over the years, it’s that writing great content is not as easy as it may sound. From start to finish the whole process can be incredibly daunting, but one of the biggest challenges lies in first finding inspiration. Not only does it require choosing what topic to write about, but also understanding that topic and then being able to release a piece while it’s still relevant. This is notoriously difficult when the attention span of today’s internet users is only as long as a Vine video.
Happy Friday, everyone! This week in news, saying “yes” to content marketing doesn’t mean abandoning traditional advertising, Amazon hopes to simplify mobile app testing with a new tool, Marketers have something bad to say about mobile search, and measuring conversions on Facebook, across devices and in mobile apps is now possible. In tips, creating, using and managing Twitter lists, 10 DIY platforms for building feature rich mobile applications, 5 tips for struggling blogs, and three steps for securing your social media budget…It’s Skimming the News!
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