What Charity and B2B Purchase Decisions Have in Common

Our recent company gift to UNICEF on behalf of our partners (thank you again for a great 2011!) got me thinking about the commonalities between marketing a charity organization and a B2B company; and I noticed a few interesting analogies which I thought I’d share. Yes, I’m a big marketing nerd – but it can’t hurt to think about how to help charities make some bucks.

What Charity Donations and Business to Business (B2B) Purchase Decisions Have in Common

Skimlinks CEO announces Atma Links acquisition

Today, I have the pleasure of announcing some very exciting news: Skimlinks has acquired Atma Links.

Atma Links is a company based out of New York City with co-founders, Chris Dickson and Erik Nygren working together over the past two years to build some really ground-breaking technology for in-text product linking and price comparison.

Skimlinks Listed Among Europe’s Most Promising

Following six months of intense evaluations, The Telegraph, in conjunction with TechCrunch Europe, has today released The Start-Up 100: an authoritative list of the most promising technology start-ups in Europe.

Announcing our exclusive vBulletin partnership

We’re pleased to announce today that vBulletin has chosen us as their exclusive in-text monetization partner, integrating our technology into their core software.

Our service is now being offered directly to their entire user base (that’s over 70,000 forums!) and is available as of right now.

Keep up your fitness over the Holidays with Reebok!

We know it’s a little harder over the Holidays to keep up your fitness regime.