In-depth social integrations offer stickiness to leading online publishers
Readers: they consume. They comment. They share, when they feel like it.
And then, they leave.
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The Skim: Facebook on TheFind, Allure.com gets ecommerce and more!
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What every online retailer should know about the ‘Zero Moment of Truth’
We all know online retail is sizzling hot. Sales figures continue to rise exponentially year on year, with retailers in every niche jamming into the market, technology progressing to the point where an online purchase is as simple as an offline one, and billions of consumers more than ready to check out.
Using Google+ Hangouts to Engage With Readers
Everyone’s talking about Google+. The hottest thing since social media itself – the network has hit 20 million users (just weeks after a limited launch) and has taken the cake as the fastest growing social platform ever.
Twitter and Facebook are trembling in their boots, I’m sure.
Tapping into the psychology of sharing to spread your content
It takes just one person to start a content sharing snowball. One person’s ‘like’ could lead to another, a single tweet could turn into a retweet-athon, and before you know it, your website has crashed under the weight of all that traffic.
Well. It’s not quite that simple. But it can happen that fast, and often, without clear rhyme or reason. You’re usually left guessing as to how you can do it again.
