Posted by Aaron on January 24, 2012 in Announcements, Opinion, Skim News
Our recent company gift to UNICEF on behalf of our partners (thank you again for a great 2011!) got me thinking about the commonalities between marketing a charity organization and a B2B company; and I noticed a few interesting analogies which I thought I’d share. Yes, I’m a big marketing nerd – but it can’t hurt to think about how to help charities make some bucks.
What Charity Donations and Business to Business (B2B) Purchase Decisions Have in Common
Posted by Aaron on January 19, 2012 in Industry Buzz, Opinion
In Dec 2011, Skimlinks’ 18,000+ merchants generated roughly $30 million dollars of e-commerce sales. We are seeing tremendous growth in text monetization, which is beginning to gain mainstream attention as online commerce grows in sophistication.
Below are some e-commerce trends we’ve derived from data pulled from our network which we expect to see continue in 2012.
Posted by Hannah on August 9, 2011 in Opinion, The Skim
Readers: they consume. They comment. They share, when they feel like it.
And then, they leave.
