Posted by Alicia on February 8, 2012 in Best Practices, Industry Buzz
There have been a few articles popping up discussing Pinterest’s use of Skimlinks, so we wanted to dive in and talk about what they are doing, as it’s not a secret or sneaky or covert, but a very popular, mainstream, and valuable approach to content monetization.
First off, Pinterest’s use of Skimlinks technology is nothing new, nor is it secretive. Skimlinks has been around for almost 4 years now, we are established and relatively well-known, and a large proportion of our customers are blogs, forums and social discovery sites. Pinterest and many other social discovery sites have been working with us for a long time, and although they are fabulously popular now, we like to think we helped them get the revenues and insights that helped them grow.
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Posted by Aaron on January 24, 2012 in Announcements, Industry Buzz
Our amazing merchant manager, Jenny Williams, was interviewed recently on “Affiliate Voices: Conversations With Top Performers” about all things Skimlinks. On the podcast she explains how Team Skimlinks only works with high quality publishers and merchants, negotiates better commission rates for its publishers, and delivers superior results (along with brilliant customer service) to all of its clients!
Posted by Aaron on January 19, 2012 in Industry Buzz, Opinion
In Dec 2011, Skimlinks’ 18,000+ merchants generated roughly $30 million dollars of e-commerce sales. We are seeing tremendous growth in text monetization, which is beginning to gain mainstream attention as online commerce grows in sophistication.
Below are some e-commerce trends we’ve derived from data pulled from our network which we expect to see continue in 2012.
Posted by Aaron on November 23, 2011 in Announcements, Best Practices, Industry Buzz
As we all know, the November-December holiday shopping season is the biggest of the year, by far. And it continues to grow. This year, it’s estimated that people in the U.S. will spend 3% more than the previous year at department stores, a whopping $250 Billion. While that growth is impressive, e-commerce growth is staggering. E-marketer predicts e-commerce spending to grow 16.8% in the U.S. to $47 Billion! $1.2 Billion on Cyber Monday alone!
That’s a ton of money. As online publishers, forum owners, writers and advertisers, we’d all love to earn our slice of the pie for the role we play in generating purchase intent. So to drive home just how crazy the holiday spending spree is, and to help you in the quest to capitalize, we’ve put together a beautiful wintery infographic with our top five suggestions on how to monetize your content.
Posted by Hannah on March 25, 2011 in Industry Buzz
As publishers seek to diversify their revenue streams, the line between editorial and advertising can become increasingly blurred. Sponsored content and advertorials are becoming very lucrative forms of monetization, as is affiliate marketing, but all require appropriate levels of disclosure, partly from a user experience and editorial integrity perspective, and increasingly, from a legal perspective.
As a blogger, online personality, or editor, working with brands or advertisers to endorse or review their products can be an excellent source of revenue, as brands value the trust your audience has in you.
