Our amazing merchant manager, Jenny Williams, was interviewed recently on “Affiliate Voices: Conversations With Top Performers” about all things Skimlinks. On the podcast she explains how Team Skimlinks only works with high quality publishers and merchants, negotiates better commission rates for its publishers, and delivers superior results (along with brilliant customer service) to all of its clients!
Our recent company gift to UNICEF on behalf of our partners (thank you again for a great 2011!) got me thinking about the commonalities between marketing a charity organization and a B2B company; and I noticed a few interesting analogies which I thought I’d share. Yes, I’m a big marketing nerd – but it can’t hurt to think about how to help charities make some bucks.
What Charity Donations and Business to Business (B2B) Purchase Decisions Have in Common
When you sign up with Skimlinks you’re automatically registered as an affiliate marketer for 17,500+ Merchant Programs. Just like that! No separate networks, no multiple logins, just one account and tens of thousands of Merchants to choose from. We love our publishers and are dedicated to bringing on new Merchants to inspire your posts, working with our Merchants to get the best rewards for you, and providing you with the latest offers and deals from our Merchants in The Scoop.
17,500+ Merchants Worldwide (and growing!)
Skimlinks belongs to over 17,500 Merchant programs around the world, and we join more every day. That’s a lot of online stores and services for you to pick from! From the big names like Amazon and eBay to the niche stores with unique products you can’t find anywhere else (like Invitation in a Bottle or The Popes Cologne), we make it easy to get rewarded for the variety of product sales you drive. Check out all of our merchants in the Merchant Look-up in your Skimlinks Publisher interface.
As we all know, the November-December holiday shopping season is the biggest of the year, by far. And it continues to grow. This year, it’s estimated that people in the U.S. will spend 3% more than the previous year at department stores, a whopping $250 Billion. While that growth is impressive, e-commerce growth is staggering. E-marketer predicts e-commerce spending to grow 16.8% in the U.S. to $47 Billion! $1.2 Billion on Cyber Monday alone!
That’s a ton of money. As online publishers, forum owners, writers and advertisers, we’d all love to earn our slice of the pie for the role we play in generating purchase intent. So to drive home just how crazy the holiday spending spree is, and to help you in the quest to capitalize, we’ve put together a beautiful wintery infographic with our top five suggestions on how to monetize your content.
We have some exciting news to announce today – our new version of SkimWords (aka SkimWords 2.0) is now live and available to publishers, and this latest version takes the product to a whole new level!
Today, SkimWords has become the first real-time, fully automated content monetization solution to feature in-text product and price comparison across multiple verticals, improving the users’ online shopping experience, and increasing our publishers’ revenue.
