Alicia & Joe Talk Pivoting with Wired Magazine

Adaptations help this little chameleon survive; entrepreneurs- take note!

In the fast-paced and ever changing tech realm, quick thinking and adaptability are important factors to success. New ideas are hatching faster than they can be built, and its a wonderful thing!

Skimming the News – Week of April 16

Introducing ‘Skimming The News’ – Short and snappy weekly industry updates designed to keep you informed and looking good at the water cooler.

Do you try to keep up with online advertising, affiliate marketing, and e-commerce news but don’t have the time to catch everything? With everything that’s happening in the digital monetization space, it can be overwhelming! But Skimlinks is here to help. Every Friday, we will share the highlights that we’ve found during the week. We hope that you find it helpful and welcome your submissions and feedback in the comments section. Let us know what’s most helpful!

Skimlinks grows traffic 337% with Google Affiliate Network [A Google Case Study]


[Note: fresh on the heels of Google's recent announcement that they are launching the Google Affiliate Network in Europe, we are excited to share a case study that the Google team recently put together that discusses how we work together. Congratulations to our friends at the Google Affiliate Network on the continued success and the launch - We wish you the best!]

Monetize your social site without annoying your users

Skimlinks’ CEO Alicia Navarro wrote this contributed piece for GigaOM on monetizing your social discovery site, blog, or forum without annoying, intruding on, or betraying the trust of your users. Check out the original here.

Social sites, whether they are discovery platforms, blogs, or forums, are tight knit communities built on trust. These communities can understandably be sensitive to advertising.

Why You Shouldn’t Overlook Affiliate Marketing

Our Marketing Director Aaron Weissman wrote this piece on the benefits of including affiliate marketing in your marketing plan for iMedia Connection. Check out the original here.

It wasn’t so long ago when crafting a marketing budget was a simpler endeavor — you contended with a range of print publications, radio/TV spots, and tradeshows. Those were the good old times, when it was easy to look your boss in the eye and guarantee your marketing spend would come in at budget because you bought as much media as you could with the money they gave you.