Ebay and TweetDeck makeovers PLUS awesome tips for Google Analytics and Twitter…it’s Skimming the News!

They say that imitation is the sincerest form of flattery. In that case Pinterest must be super flattered this week-not only did Facebook launch their ‘Pinteresque’ Collections feature, Ebay’s redesign seemed to be heavily inspired by Pinterest’s layout too. In other news, TweetDeck also got a makeover but had a misplacement of mentions #fail and publishers are suffering the fallout of mobile platform wars.
Our top tips this week are focused on helping affiliate marketers stay ahead of the game. We’ve sourced articles on how to use handy tools such as Google Analytics for data, Commun.it for Twitter relationship management and price-comparison sites to remain competitive. Happy Friday…it’s Skimming the News!

News

Facebook Collections Lets Retailers Augment Posts With “Want/Collect” Buttons That Save Products To Pinteresque Profile Sections via Tech Crunch
In a step towards an affiliate marketing method of monetization and competing with Pinterest, it seems, Facebook have began testing a ‘Want’ button as part of it’s new ‘Collections’ feature.  They have teamed up with seven retailers including Pottery Barn and Victoria Secret’s to test the new platform. The feature allows retailers to add “Want” or “Collect” buttons to news feed posts about their products. These products are then saved to a “Wishlist” on user profiles that host a “Buy” button that can be clicked through to make purchases offsite. Whilst Facebook aren’t yet earning affiliate fees on Collections, it certainly opens up the opportunity for a range of monetization methods. What are your thoughts on this move?

eBay Unveils A Pinterest-Inspired Redesign And Launches eBay Now, A Same Day Delivery Service via TechCrunch
Ebay also revealed their revamp of their website, complete with a new logo, on the same day as the Facebook Collections feature. And like Facebook Collections, it looks a lot like Pinterest. Replacing the horizontal listings format are photos of the products in square boxes of varying sizes, with details underneath. In the same press event, eBay introduced their same day delivery app, eBay Now. Customers are able to order using their mobile from selected partners including Toys’R’Us. Currently, the service is only available in San Francisco although it will open up to more cities soon.  Both  the redesign and new app seem to be part of a move away from auctions and towards more instant purchases.

TweetDeck gets a bright, white makeover, but misplaces users’ mentions via Venture Beat
The Twitter management tool TweetDeck had a makeover this week with a lighter and brighter colour scheme in stark contrast to the usual black background. Some improvements were also made to the app including different font sizes, faster scrolling and changes to user profile. The changes have received a mixed reaction from Twitter users but the main complaints stem from the disappearance or incorrect order of some users’ mentions. A Twitter spokesperson said that they were looking into the matter.

Platform Wars Take Their Toll On Publishers via Mobile Bloom
Publishers are finding it increasingly difficult to decide which mobile platform to use as a result of a fragmented and unstable market. As this article points out, some platforms such as Android have multiple platforms whilst others have an uncertain futures. Smaller companies are unable to maintain and support apps for multiple platforms which means they often have to take a gamble with a platform and hope they’ve made the choice. Solutions to this dilemma include using HTML 5, a universal programming language or simply waiting to see how a platform’s success pans out. Unfortunately HTML based applications aren’t up to scratch and the latter option could lead to missing out on publicity and revenue. Related Post: http://www.digiday.com/brands/what-frustrates-coke-about-mobile/

Tips

Google Analytics Guide: 4 Easy Tips For Getting Started With Analytics & Website Goal Setting via TopRank
If you haven’t already set up Google Analytics for your site- what are you waiting for? Google Analytics will help provide invaluable insights that will allow you to see what works and what doesn’t so you can continue to improve your site. Once you have it set up, be sure to read this article that has 4 great tips for getting started. From filtering irrelevant traffic to setting up custom dashboards, these tips will stop you from drowning in metrics. More importantly, it will prevent you from misinterpreting your data.

How to Better Manage Your Twitter Relationships via Social Media Examiner
Let’s face it- whether you’re a small business owner, social media consultant or a social media community manager or none of the above, finding time to seek out your most valuable followers and engaging with them is tough. Luckily for us, Social Media Examiner have put together a step-by-step guide with screenshots of how to get started with Twitter relationship management tool, Commun.it.  Not only do Commun.it allow you to quickly see the influencers, supporters and most engaged people of your site; it helps you to discover new people who could become brand advocates based on their interests. Pretty cool, right? Let us know in the comments if you already use this tool.

Internet Solution Source: Affiliate Marketers Should Follow Price-Comparison Trends via Digital Journal
55% of online shoppers always check for competitive prices before buying. Therefore it’s vital that affiliate marketers use sites such as PriceGrabber, Google Shopping and Pronto.com to keep an eye on the prices of their marketed products offered by other retailers. That way, as Internet Solution Source point out, if your product is cheaper you can use the higher prices to highlight to your followers that it has a higher estimated value elsewhere. Another bonus of following price-comparison trends; affiliate marketers can educate themselves on how major retailers are handling the products that are most in demand.

How to launch an affiliate programme via A4U
There are so many affiliate programs out there these days that it can be hard to know how to stand out from the rest. A4U brings you an easily digestible guide on how to create an effective launch,  from the most sophisticated tools to useful marketing tips- this article has it all!

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Want more tips on monetizing your site? Check out the Skimlinks-sponsored eBook by forum aficionado Patrick O’Keefe- “Monetizing Online Forums”. Available for free at  http://monetizingonlineforums.com/!

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