Blog

5 Tips to Spring Clean Your Content

Posted by Hannah on April 1, 2010 in Best Practices

The long Easter weekend has a reputation for being a popular time for home DIY, as professionals and amateurs alike bring out the hammer, paintbrush, and saw in an attempt to give their home a fresh look.  It’s also a great time to give your site a polish and see what you can do to improve it.  Here are 5 tips to help you spruce up your web and blog content, without the bruised fingers or paint marks.

1. Get organised– Categorizing all your blog posts is a great way to make it easier for your users to find old posts, and new users will have an easier time navigating through your site to find what they want.  Having organized content makes your site a place people will want to return to if they know they easily find what they are looking for.
2. Out with the old… – It’s important to let users comment freely on you posts, but every once in awhile nasty spam comments can appear.  Go through your posts and delete the spam to keep your blog clean.
3. Fix what’s broken– Links to products can often change without your knowledge, so when a user clicks on them, they don’t get to the product you’re talking about, and you lose both credibility and potential commission.  Have a trawl through your content, making sure all the links work, including images, and fix or delete ones that don’t.
4. Lighten-up– While having a lot of posts is certainly beneficial for search, the quality of your content remains king, and outdated irrelevant content brings that down.  If users are stuck filtering through posts about how everyone needs to buy a Furby for Christmas 2008, they won’t want to come back.
5. Do some shopping around – It’s a great time to start building up some ideas for future blog posts.  Search around for new interesting products and tools that might help your business and and save them so you have a little idea bank to refer to and use for inspiration.

And after all that heavy typing and clicking, you will definitely have earned some Easter chocolate treats!

For handy tips on cleaning up your social media life, check out this post on SocialMediaToday.