Blog

The Latest from Skimlinks

Posted by Hannah on April 21, 2009 in Uncategorized

The Skimlinks team is keeping busy with Joe and Alicia both speaking at events this month.

Joe will give a presentation at Geek n Rolla today on “Monetising your startup from the word go with advertising and affiliates”.

Alicia will be attending the A4U Expo in Amsterdam next week where she will be speaking about “New Ways to Monetise Social Media”.  Social media – blogs, forums, web applications, Twitter, etc – are increasingly powerful ways to drive community, loyalty, and activity, but with the earning potential from advertising diminishing, publishers are looking for incremental revenue streams, that don’t impact the user experience.

In her talk she will be exploring new and innovative methods for monetising social media, looking at case-studies of what has worked with major European and American publishers, and what can cause user-backlash. She will also explore the ethical guidelines that should be adopted to ensure optimal revenue generation without compromising on integrity or long-term community loyalty

We’re also working on something back in the office – keep an eye out for updates on a special Skimlinks event in the coming weeks.