We announce our funding deal

I am pleased to announce that we completed our major seed funding deal this week.

It was led by John Brimacombe from Sussex Place Ventures. We met John 10 months ago, while we were still focused on our social decision-making site Skimbit.com. By the time we had evolved to working on Skimlinks, he knew our team, technology and plans thoroughly, he believed in what we were trying to achieve, and was best placed to be our investor.

We were then lucky enough to be joined by Robin Klein from The Accelerator Group. As one of the most respected investors in the UK, and with his knowledge of advertising, blogging and software as a service startups, he is a welcome and very valued addition to Skimbit.

There has been a lot of media attention about the government’s role in supporting innovation, and much encouragement of government funding bodies to pour their money into the economy. So, we are honoured that another party to the funding round is NESTA – the National Endowment for Science, Technology and the Arts. NESTA have been an active and supportive part of the startup and innovation community here in London, and we are excited to have them onboard.

We also have the fabulous Angels who also participated in our funding round. Duncan Jennings from eConversions – a well-known and respected super-affiliate known for sites like VoucherCodes.co.uk and my old favourite welovelocal.com. Max Niederhofer, a partner at Atlas Ventures, with incredible industry contacts and insights; Adrian Weller and Tomaz Slivnik who are behind many other well-known and successful startups… and of course, my Chairman, Alex Hoye, now CEO of search marketing great, Latitude, who has also been Skimbit’s advisor and mentor for almost a year.

And of course, I must also mention and thank here the many friends who were Skimbit’s ‘friends & family’ funding up until now. It is due to their belief and dedication that Skimbit is now here, a well-funded and supported company that is growing rapidly in the midst of an economic crisis.

You can read about our funding announcement at TechCrunch, BrandRepublic, and the Affiliates4u blog.