Mobile apps, Twitter marketing facts and Pinterest ads… It’s Skimming the News!

Mobile AppAnother great installment of Skimming the News: This week in news, should publishers choose mobile apps or mobile web? Kevin Spacey serves as an unlikely spokesperson for content marketing, why marketers still haven’t mastered personalization, 5 surprising Twitter Marketing Facts, and Pinterest will soon let brands target their existing customers with ads in news.

In tips, 15 vital tools for the content creator’s arsenal, 5 tips for designing your website to serve every customer individually, and 17 quick wins to boost your social media marketing right away…Happy reading!

Setting up an all-star commerce team

Another Best Practice Guide blog post ready to rock your world!

Get ready NYC, the Content to Commerce Summit is headed your way

Content 2 Commerce ImageGet ready New York — Skimlinks is coming your way!

We’re excited to announce that we are hosting our first ever Summit this October in Soho, NYC. The event — the Content to Commerce Summit — will bring together industry leaders from noted companies (including TimeInc, Gawker, Popsugar & more) to discuss current trends in commerce-related content, successful monetization strategies and effective solutions for publishers.

Girls Can Do Science Too: A Conversation with Skimlinks VP of Engineering Jen Langdon

STEMettes HackathonSkimlinks was thrilled to partner with STEMettes to host a 2-day hackathon this past weekend at our London office. The event was aimed at exposing young girls to the world of coding/engineering through a fun “hack” where the girls got creative with javascript. The organization’s aim is to provide girls with mentorship and encourage them to enter the science, technology, engineering and math (STEM) fields. Through events, exhibitions and successful mentors they hope to increase the number of women in STEM fields in the UK to 30% vs the current 13%.

To give us some insight about the importance of organizations like STEMettes and the changing role of women in these industries is Jen Langdon, our own Vice President of Engineering here at Skimlinks.

Marketers’ social media strategies and Facebook’s App Insights… It’s Skimming the News!

Marketers Social Media StrategiesIt’s Friday… you know what that means: Skimming the News! Some interesting things going on this week: Facebook’s US ad revenue outpaces users’ average daily time spent on the site, native ads are getting a direct-response makeover, a glimpse into marketers’ social media strategies, and one more story about Facebook, new tools let developers see what users are doing in their apps.

In tips, 3 social media measurement tips marketers need to know, 16 effective blog commenting best practices, 5 pitfalls of affiliate attribution management, and 7 resources that can help you create a stunning mobile app design.