Facebook plays content gatekeeper and Twitter’s new analytics dashboard… It’s Skimming the News!

Skimming the News banner It’s another happy Friday, everyone! In the news this week, read how Facebook plays content gatekeeper, Yahoo’s native advertising network, proof app push notifications actually matter, and Twitter offers analytics dashboard for all users. In tips, the 7 sins of social media marketing, turning your mobile app into a scalable business, tips for beating the blogging blues, and 8 content marketing infographics every marketer must bookmark… It’s Skimming the News!

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Why Facebook’s interest targeting and native ads are a natural fit, Tumblr’s growth and Content Marketing tips… It’s Skimming the News!

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It’s another happy Friday, everyone! In news, why precise interest targeting on Facebook and Native Advertising are a natural fit, a dummy’s guide to native advertising, Tumblr’s role in reversing Yahoo’s display ad decline, and why consumers don’t click on mobile ads. This week in tips, 5 suggestions for writing comments that build your blogging brand, 5 steps to creating a powerful content marketing strategy, tips for successful Facebook targeting ad campaign, and the dos and don’ts of building your brand through blogging….It’s Skimming the News!

Useful tools to help inspire great content (and make you money)

TL;DR –  Finding inspiration for great content can be a b*tch. Here are 5 tools to help you through the process.

We work with a lot of publishers and if there’s one thing that’s become painfully obvious over the years, it’s that writing great content is not as easy as it may sound. From start to finish the whole process can be incredibly daunting, but one of the biggest challenges lies in first finding inspiration. Not only does it require choosing what topic to write about, but also understanding that topic and then being able to release a piece while it’s still relevant. This is notoriously difficult when the attention span of today’s internet users is only as long as a Vine video.

Amazon simplifies app testing, Marketers who don’t like mobile search, and How to revive your struggling blog… It’s Skimming the News!

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Happy Friday, everyone! This week in news, saying “yes” to content marketing doesn’t mean abandoning traditional advertising, Amazon hopes to simplify mobile app testing with a new tool, Marketers have something bad to say about mobile search, and measuring conversions on Facebook, across devices and in mobile apps is now possible. In tips, creating, using and managing Twitter lists, 10 DIY platforms for building feature rich mobile applications, 5 tips for struggling blogs, and three steps for securing your social media budget…It’s Skimming the News!

Not just “another meetup,” ShoreditchJS storms tech city

Web development is moving fast, with new tools, libraries and frameworks coming out daily. As a result, many developers have adopted this thinking of “oh, yet another JS framework,” “yet another CSS library,” “yet another this or that,” but there are still innovative and interesting products being developed and open sourced!

Enter ShoreditchJS, “Because other meetups are too mainstream.”

A few weeks ago, the Skimlinks HQ was taken over by 50+ hackers and developers for the first ever ShoreditchJS, founded by Svilen Gospodinov, front end engineer and meetup founder. Geared towards people who are interested in innovative new tools and frameworks, the evening’s discussion centered around making custom elements with PolymerJS.