Twitter introduces Fabric, secrets to a successful mobile app and the power of rich media… It’s Skimming the News!

Twitter Fabric mobile developmentThe end of the week is here and we’ve got you covered with the latest tech happenings. In news, consumers get engaged with rich media, how can native advertising transform itself into a mature marketplace, Twitter introduces Fabric for mobile app developers, and is native advertising inspired or invasive?

In tips this week, 5 secrets to building a successful mobile application, choosing between content marketing quality or quantity, 10 tips for using social media in holiday ecommerce marketing, and why writing a good outline matters…It’s Skimming the News!

‘Tis the season: How holiday shopping can inspire your content

Cyber Monday ShoppingThough it may only be late October, in the retail world the holiday shopping season is in full swing.

Why so early you may ask? Believe it or not, this year’s shopping season is shortened due to the way the major holidays land, so retailers are ramping up to get products off their shelves. This means that holiday promotions will be rolled out even earlier and retailers will be keen to increase sales. Translation: There’ll be lots of shopping!

Apple revamps mobile ads, 5 tips to realistically build a popular blog and list post tips for bloggers… It’s Skimming the News!

How to write a popular blogIt’s Friday and we’ve got another great installment of Skimming the News coming your way! This week in the news, Facebook Ads in Q3 year-over-year increase cost-per-click(CPC) and revenue, publishers and media buyers both like native ads, Android’s new feature paves way for apps replacing web, and Apple revamps mobile ads with retargeting options.

In tips this week, 5 tips to realistically build a popular blog, 6 tools to jumpstart your video content marketing, advantages and disadvantages of HTML5 tools for cross platform mobile application development, and 10 tips for writing effective lists posts for your blog. Let’s dive into the stories:

Summit scoop: Highlights of the inaugural #C2CSummit in New York City


Helping publishers create great content while also being able to monetize in a simple & seamless way has always been our passion.

Google’s Primer app, native ads in mobile games and ad ROI … It’s Skimming the News!

Native ads in mobile gamesIt’s Friday! You know what that means, time for Skimming the News! So here’s what’s been going on this week in news: Google launches mini-marketing lessons for startups with new mobile app, native ads in mobile games can work if developers play ball, will measuring mobile ad ROI ever get easier and native advertising is here to stay.

In tips, 10 tips on using data to improve your content marketing, 4 simple tips to improve social media marketing results, things bloggers should know before using Google Adwords, and the absolute beginner’s guide to social media marketing…It’s Skimming the News!