Native advertiser scrutiny, big data’s influence on mobile and Twitter tips…It’s Skimming the News!

Skimming the NewsAs you gear up for the holidays, catch up on this week’s headlines with the latest edition of Skimming the News. Read about native advertisers facing closer scrutiny from industry self-regulatory bodies; how big data, business intelligence and analytics are fueling mobile application development; predictions that mobile will redefine content marketing and can native advertisers avoid confusing UK consumers?

In tips, 12 tips for integrating social media into your marketing strategy, the secret for succeeding at content marketing, 5 tips to get active on Twitter and reach your brand’s audience and 6 tips and tools for when you are experiencing blogger’s block.

Holiday content ideas for the last-minute shopper

Holiday content tips for the last minute shopperThe holiday season is THE best time to incorporate commerce-related content or comtent as we like to call it, into your content strategy. And yes, there are only a few days left but there’s still lots you can do to make the most of all the shopping frenzy!

People are on the hunt for gifts (or just shopping for themselves) in all price ranges and are relying on the online guidance of their favorite publishers to provide inspiration about what the heck to buy. With Christmas just a few days away, now is the time to help out those last-minute shoppers and steer them in the right shopping direction.

Native ad trends, mobile-friendly emails and Instagram marketing tips… It’s Skimming the News!

Social Media trends to watchIt’s the end of another week and Skimlinks is bringing you the latest in technology news and tips this week! In news, the top 3 predictions for native advertising in 2015, UK social media use dropped by a tenth in 2014, advertisers will spend nearly $600 billion worldwide in 2015, and 9 social media trends to watch in 2015.

In tips this week, 10 essential tips for creating mobile-friendly emails, 5 data-proven reasons why your native ads are underperforming, 6 easy writing hacks to seduce readers and boost traffic, and 5 ways to improve your Instagram marketing …It’s Skimming the News!

Are merchants ready for mobile commerce?

Which merchants are mobile optimizedSo it’s safe to say that our cell phones are an integral part of our existence. When’s the last time you left your house and left your phone behind without falling into a panic? (Probably not lately.)

Yet despite spending nearly 3 hours a day on our phones (and that excludes phone calls!) — we haven’t yet made the leap to using our phones for another essential part of our lives: online shopping.

Google and Facebook U.S. mobile ad share dropping, content marketing budgets and social media tips for the holidays… It’s Skimming the News!

Facebooks US mobile ad sales droppingA tad late on our roundup due to a company Christmas soirée but let’s dive into the latest headlines. In news, Yahoo is poised to pass Twitter in US mobile ad shares by 2015, despite surging popularity, content marketing is a fraction of 2015 budgets, how Facebook aims to beat Google by tracking your offline purchases, 104 fascinating social media and marketing statistics for 2014 and 2015, and Google and Facebook U.S. mobile ad share is on the decline.

In tips, add visuals to your 2015 social media marketing, 4 festive tips for holiday social-media marketing, 10 tips for marketers using social media to increase user engagement, and 7 must-know writing tips…It’s Skimming the News!