So… you are thinking about using SkimLinks & SkimWords on your forum, great! We know that forums are tight knit communities that are built on trust, and that readers are understandably sensitive to advertising. We’ve put together a presentation on the ‘Best Practices for Monetizing Forums Using Skimlinks’ that provides a step by step guide on how you can customize SkimLinks (automatic link affiliation) and SkimWords (link insertion based on relevant products) to provide the best user experience possible.
Our amazing merchant manager, Jenny Williams, was interviewed recently on “Affiliate Voices: Conversations With Top Performers” about all things Skimlinks. On the podcast she explains how Team Skimlinks only works with high quality publishers and merchants, negotiates better commission rates for its publishers, and delivers superior results (along with brilliant customer service) to all of its clients!
Our recent company gift to UNICEF on behalf of our partners (thank you again for a great 2011!) got me thinking about the commonalities between marketing a charity organization and a B2B company; and I noticed a few interesting analogies which I thought I’d share. Yes, I’m a big marketing nerd – but it can’t hurt to think about how to help charities make some bucks.
What Charity Donations and Business to Business (B2B) Purchase Decisions Have in Common
In Dec 2011, Skimlinks’ 18,000+ merchants generated roughly $30 million dollars of e-commerce sales. We are seeing tremendous growth in text monetization, which is beginning to gain mainstream attention as online commerce grows in sophistication.
Below are some e-commerce trends we’ve derived from data pulled from our network which we expect to see continue in 2012.
Sarah Bundy from Revenews highlights her predictions for the affiliate marketing industry in 2012; her core theme seems to be that technology will allow affiliate marketers to really hone in on their data and optimize their programs to make even more money. Paying close attention to reporting and testing doesn’t need to be hard work, and it pays off. Technology will also bring us more automation (increased usage of tools like Skimlinks to “effortlessly monetize” content) and more interplay between offline and online marketing channels.
Sarah’s full article is below – what do you think of her predictions?
