Building an addictive mobile app, content marketing tips and Facebook’s mobile ad spending… It’s Skimming the News!

Mobile App UseHappy Halloween everyone! Another roundup full of exciting tech news coming your way. This week in news, mobile app usage by the numbers, publishers that put their content directly on social platforms, Facebook ad dollars continue to move to mobile, and the rising cost of acquiring mobile app users is hitting devs like a hurricane.

In tips this week, 10 ingredients that concoct a subconsciously addictive mobile app, 7 content marketing tips for when you lack time and resources, 5 content marketing ideas for November 2014, and how can Facebook help grow your email list? It’s Skimming the News!

A picture’s worth a thousand words: The importance of imagery in your content strategy

Visual imagery in your contentThere’s a reason the saying goes “a picture’s worth a thousand words.” In the world of online content, that adage rings very true.

Our brains just enjoy looking at pictures and can process them a lot quicker than reading text, so the importance of adding imagery to your content is paramount.

Twitter introduces Fabric, secrets to a successful mobile app and the power of rich media… It’s Skimming the News!

Twitter Fabric mobile developmentThe end of the week is here and we’ve got you covered with the latest tech happenings. In news, consumers get engaged with rich media, how can native advertising transform itself into a mature marketplace, Twitter introduces Fabric for mobile app developers, and is native advertising inspired or invasive?

In tips this week, 5 secrets to building a successful mobile application, choosing between content marketing quality or quantity, 10 tips for using social media in holiday ecommerce marketing, and why writing a good outline matters…It’s Skimming the News!

‘Tis the season: How holiday shopping can inspire your content

Cyber Monday ShoppingThough it may only be late October, in the retail world the holiday shopping season is in full swing.

Why so early you may ask? Believe it or not, this year’s shopping season is shortened due to the way the major holidays land, so retailers are ramping up to get products off their shelves. This means that holiday promotions will be rolled out even earlier and retailers will be keen to increase sales. Translation: There’ll be lots of shopping!

Apple revamps mobile ads, 5 tips to realistically build a popular blog and list post tips for bloggers… It’s Skimming the News!

How to write a popular blogIt’s Friday and we’ve got another great installment of Skimming the News coming your way! This week in the news, Facebook Ads in Q3 year-over-year increase cost-per-click(CPC) and revenue, publishers and media buyers both like native ads, Android’s new feature paves way for apps replacing web, and Apple revamps mobile ads with retargeting options.

In tips this week, 5 tips to realistically build a popular blog, 6 tools to jumpstart your video content marketing, advantages and disadvantages of HTML5 tools for cross platform mobile application development, and 10 tips for writing effective lists posts for your blog. Let’s dive into the stories: