Apple revamps mobile ads, 5 tips to realistically build a popular blog and list post tips for bloggers… It’s Skimming the News!

How to write a popular blogIt’s Friday and we’ve got another great installment of Skimming the News coming your way! This week in the news, Facebook Ads in Q3 year-over-year increase cost-per-click(CPC) and revenue, publishers and media buyers both like native ads, Android’s new feature paves way for apps replacing web, and Apple revamps mobile ads with retargeting options.

In tips this week, 5 tips to realistically build a popular blog, 6 tools to jumpstart your video content marketing, advantages and disadvantages of HTML5 tools for cross platform mobile application development, and 10 tips for writing effective lists posts for your blog. Let’s dive into the stories:

Summit scoop: Highlights of the inaugural #C2CSummit in New York City


Helping publishers create great content while also being able to monetize in a simple & seamless way has always been our passion.

Google’s Primer app, native ads in mobile games and ad ROI … It’s Skimming the News!

Native ads in mobile gamesIt’s Friday! You know what that means, time for Skimming the News! So here’s what’s been going on this week in news: Google launches mini-marketing lessons for startups with new mobile app, native ads in mobile games can work if developers play ball, will measuring mobile ad ROI ever get easier and native advertising is here to stay.

In tips, 10 tips on using data to improve your content marketing, 4 simple tips to improve social media marketing results, things bloggers should know before using Google Adwords, and the absolute beginner’s guide to social media marketing…It’s Skimming the News!

Data isn’t dull: Unlock the profit power of your content

Monetize your websiteAs we wrap up our Best Practice Guide blog post series, here’s a final peek at the benefits of how embracing a commerce-related content strategy can take your site to the next level.

So far we’ve covered how you can create a variety of great posts that your readers are sure to enjoy (from timely to timeless and everything in between) as well as the importance of understanding your audience when developing content. Take all that and add in a rock star commerce team and you’ve got a surefire way to take your commerce-related content up a notch.

Skimlinks LIVE: Next week at #C2CSummit

ManhattanThe official countdown to the Content to Commerce Summit (C2C) has begun as we make the finishing touches to next week’s inaugural extravaganza.

Filled with expert showcases, thought-provoking discussions and remarkable stories on all the hard-hitting topics from mobile monetization and audience affinity to purchase data and native advertising, C2C isn’t your average conference. We’re focused on equipping publishers with the steps they can start taking today to make their businesses more profitable tomorrow.